What kind of architecture do you use for online promotions?
“Does it matter,” you shrug. Well, if you care about time and cost efficiencies then, yeah it matters. A lot.
In the traditional nTier architecture, all functional code is part of the website. Direct access to the database server is required and reusability is often done by copy and paste. While that’s fine for “ground up” development of a program or promotion, it doesn’t allow you to leverage what you’ve already invested into your next promotion. It’s like starting from scratch, every time.
Instead you can opt for an approach that does not require direct access to the database server. This service-oriented architecture (or SOA) is the approach Ignition Network uses in our Instant Ignitionsm platform. The functional code is contained in our Master Control Framework for a building block approach that lets you create a custom program that fits your unique requirements. You enjoy the cumulative benefits of your prior activity. That all adds up to high impact and engagements at a significantly lower cost–and less time–than a traditional diagonal development methodology.
And now you know.