Are you creating a great experience for your customers?
Brands have been trying to create memorable customer experiences (with limited success) for years. Why is it that brands like Apple or Nordstrom’s can successfully engage consumers while others fail so miserably? It’s because they focus on resolving problems no one else in their industry dares to address— the customer experience. Customer experience (CX) planning is the discipline that fuels this customer-centric movement.
The downloadable infographic above is a handy way to remember key elements when planning your next promotion. This type of planning is the conscious effort of advocating on behalf of the customer, with the goal of achieving a WIN-WIN situation for everyone involved. Brands don’t have to be selfish in order to make profits. CX strategy assumes all customers deserve respect, regardless of sophistication level.